Features
Track the Source Behind Every Lead
Capture attribution data automatically—just like GA—and send it straight into your forms and CRM
Google Analytics–Style Source Tracking
Capture source, medium, and referral info just like GA—without needing UTM tags on every URL.
Optional UTM & GCLID Capture
When UTM parameters or GCLIDs are present, they’re captured automatically and passed into your form submission for precise campaign tracking.
No-Code, Plug-and-Play Setup
Just add hidden fields with matching names—no JavaScript, middleware, or dev time required.
Built for Flexibility & Simplicity
Lightweight features that make setup easy and tracking accurate—without extra tools or code
Works with Any Form Plugin
Compatible with most major form builders (Gravity Forms, WPForms, Contact Form 7, etc.) that support hidden fields.
Flexible Parameter Matching
Use any UTM or custom query parameters—just align field names.
Session-Based Attribution
Like Google Analytics, it tracks attribution across sessions—even if the user submits the form later.
Lightweight & Secure
No performance overhead. No data stored unless the form is submitted.
Use Cases
Real-World Use Cases, Real Results
From cleaner attribution to better segmentation, see how Lead Source Magic fits into real marketing workflows
Get GA-Style Attribution in Your CRM
Capture first-touch source, medium, and campaign data—without relying on GA or custom scripts.
Understand Which Campaigns Drive Leads
See which channels (paid, organic, referral, etc.) are bringing in high-quality form submissions.
Track GCLID for Google Ads Conversions
Automatically pass the Google Click ID (GCLID) to support offline conversion tracking.
Segment and Score Leads More Intelligently
Use source data to trigger smart automations, segment by intent, or prioritize high-quality leads.
Simplify Reporting & Dashboards
Send clean, campaign-aware lead data into your CRM or analytics platform for clearer insights.
Capture Search Terms
Pull organic and paid search queries from the URL for later analysis or scoring.
No Developer Needed
Marketers can set it up themselves—just drop in hidden fields, and you’re ready to go.
Skip the UTM Headache
Attribution works automatically—even if someone forgets to tag a link.
Maintain Privacy & Performance
Lightweight by design. Only stores data when someone actually submits a form.