After launching on September 27, 2011, WooCommerce product has 5 Million plus active installations now. The number of users is increasing daily. The reasons for the huge popularity of this platform are:
Price:
Totally free to use. If needed you can add paid extensions. For most businesses, the free version is enough to customize the stores. Also, there are free alternative extensions available. No hidden costs are in WooCommerce.
Easy Payment System:
WooCommerce allows popular payment systems like PayPal, Stripe. Using different plugins, you can integrate other payment systems too. Unlike other platforms, WooCommerce does not charge a fee per transaction. Just the fee of PayPal or your bank will be charged.
Flexibility:
Using themes and custom codes the store can be customized as you wish. For additional features, you can use WordPress plugins that are compatible with the WooCommerce theme.
Apart from these features, you will get 24*7 customer service too.
After setting up the store in WooCommerce, you need to add your products. This step is very crucial. You need to optimize your product pages such that it helps the search engine to get better understandings of your page.
Today in this article we will discuss the top 7 optimization techniques for a WooCommerce product page that helps to rank.
1. Write a Useful Product Description:
Your product description is just like another page’s content. It describes the product. You must follow the below-mentioned tips to write a catchy product description.
- Make it unique. Don’t copy the same product’s description from other sites.
- If possible, follow a template for all products.
- Describe the full story and what the things buyer will get.
- Focus on the benefits of buying the product.
- Write it for your target audience.
- Use high-quality images.
Bonus Tips:
If the product manufacturer provides product descriptions, don’t just paste them on the description field. Before placing the product description finally, conduct proper keyword research & use the keywords naturally in the description.
2. Don’t Miss to Include Product Tags
For WooCommerce Product listing by default, you will get two chances to insert taxonomy. One is the category and another one is the product tag.
Category refers to the main basket where the product belongs. For instance, you are selling mobile charger the category you should select is mobile accessories.
Tag refers to the terms about the product. It is quite related to user search terms. For example, your product is a Samsung mobile. You can use phone size, a color that describes your model like “8-inch Samsung phone”, or “Black color Samsung phone”.
It has an impact on ranking. Because the users don’t search by using a direct model number. A good percentage of searches are made by using the product size, color, or other things. If your product pages contain relevant tags then there is a good chance of higher visibility of your product pages.
3. Use a High-Performance Theme for Your WooCommerce Store
It matters a lot. A high-performance fast loading page has better chance of ranking. Also, it helps to lower the bounce rate. Before finalizing the theme for your store, install the theme on WordPress sandbox installation and test these things below:
Google Insight Test:
https://developers.google.com/speed/pagespeed/insights/ this is a free tool to analyze your page’s performance. It provides the score for both mobile and desktop devices. A score from 90-100 is considered a very good performance. If the score is below 50 for both version then you can reject the theme without thinking more.
GT Matrix Speed Test:
You can check the full-page loading time using this tool. A page that loads within 3 seconds is considered a fast-loading speed. Page load speed is an important ranking factor for mobile searches. If your theme takes more than 3 seconds to load then it’s better to reject the theme.
Mobile Friendliness Test:
It is very important to build a mobile-friendly website. Because, Google looks for the mobile version of a website for indexing new content and ranking the page. Check your site is mobile-friendly or not by using this tool: https://search.google.com/test/mobile-friendly
Do your theme support AMP?
AMP refers to accelerated mobile performance. Your theme must be AMP enabled for better performance on mobile devices. AMP alters the source code of your website for the mobile display that can reduce the loading time in mobile by 15% to 85%.
4. Well Optimize Product Images
You should not miss the opportunity to optimize the image. As well as the product page it helps the individual image to rank on Google image search result. Google image search is now including the product images with the product URL below the image. You can get a minimum percentage of buyer from the image search result to your product pages.
Two things are mainly important when optimizing an image.
Title: You can keep it same as your product name.
Alt-Text: This is the most important part. In this section, describe the image within 125 characters. Alt text sends information to Google about the image.
The two fields below; caption & Image description; are not so important for SEO.
5. Install Plugin for SEO Optimization
To optimize the search snippet result, these plugins are required. The best plugins for this purpose are:
- Yoast SEO
- Rank Math
- All in One SEO
All of these are compatible with WooCommerce. Yoast SEO is the most popular among these with 6 Million plus active installation.
Things you need to optimize using this plugin:
Focus Keyword:
It does not have a direct impact on SEO. But it helps to use the keyword properly by checking the keyword is present in Title/Meta/URL or not.
URL:
Including your focus keyword in URL is very important. As URL is one of the things Google looks for a page to show based on the searched term. Too long URL is not good for SEO. So, edit this section to get a recommended length.
Title:
Not for SEO purposes, but a catchy title has an impact on increasing the clicking rate also. If you can’t set it manually, your page title will be displayed as SEO title. You can use your focused keyword in this section wisely.
Meta Description:
Writing a unique meta for every product is very important. You can leave this section empty. But don’t write a poor or duplicate meta description. If you don’t write anything, Google will display the most relevant section of the content in SERP. A meta description is useful when it contains proper search terms.
Otherwise, it might not be displayed even you write a meta description for your page.
6. Schema markup Setup
Who does not like their product displayed as a rich snippet format? The HTML tag of your page tell search engine about the sections like title, subheading, paragraph. But it can’t send enough information to Google, actually what is the page’s topic? It can be a recipe, book, article, product, service page. Schema.org provides markup tags for each type of page like a product, a recipe, etc. Most search engines are now using those tags to represent the most relevant search result in a rich result format.
You can integrate those tags to your page in two ways: Through Google Tag Manager or using Plugins.
Rank Math is one of the best plugins that automatically generates schema markup for your product pages. Use this tool https://search.google.com/test/rich-results to check if there is any issue in your schema set up.
Bottom Line:
Apply all these techniques together to get the best ranking position. It can be a hectic task to maintain all these things for a bulk product. So, it’s better to hand over this to a reputed eCommerce marketing company like Shout Digital. It will save your time too.
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