Top 5 Reasons to Choose Custom WordPress Development Over Theme

by | Feb 22, 2022 | WordPress

If you are considering having a website for your business, several questions might come to your mind. How do we develop it? Do we need to outsource website development services? How much does it cost? What platform to choose for the development?

Though all of the above-mentioned parameters are essential to consider, in this blog, we will uncover the benefits of choosing custom WordPress development over themes.

Let’s start with the comparison of WordPress themes and custom development.

WordPress Theme v/s Custom Development

WordPress Theme

A pre-built WordPress theme is something that you purchase from a marketplace like ThemeForest. It is a set of files (consisting of stylesheets, code, and graphics) that can be used to fabricate the overall structure of your website.


  • WordPress themes will be a good option for you if your goal is to get up something quickly. It means it saves time.
  • WordPress themes are cost-effective as you can use pre-built themes anywhere in the range of $40-$65.


  • Sometimes the themes are error-prone and don’t work properly.
  • WordPress themes are less flexible as they can be customized to a certain extent.
  • Some pre-built WordPress themes look great, but they might not be good under the hood, as using poorly written code can affect the performance and stability of your site.

Custom WordPress Development

It is a process to wireframe, design, and develop a custom WordPress website to fit your business needs in the best possible way. You will get a secure, high-performing, and well-structured website using Custom WordPress development services.


  • Working with a custom WordPress development will be highly beneficial as they will take care of every aspect of your site, such as debugging, troubleshooting, and resolving any issues you may have.
  • Custom sites are highly adaptable in terms of design and functionality as you can make them according to your business needs.


  • Custom development is time-consuming as it takes longer to plan, design, develop and launch the website when you are creating it from scratch.
  • Custom development might cost you more to start, but it is worth the investment over time.

Let’s see the top 5 reasons to choose custom WordPress development.

Five Reasons to Use Custom WordPress Development

  • The solution is Developed Specifically for Business Needs

A customized WordPress site allows you to start from scratch. A custom site also helps you to remain unique in the competition. Choosing a theme is more manageable, and what if a close competitor is close to the same theme. Suddenly, the audience will find a lesser distinction between both of your brands.

Whereas, for a custom alternative, you start with a competitive analysis and create a website fit for your audience and competitive environment.

  • Speed and Performance

A theme might look great, but it does not mean that its code works well. If you are careless with it, you will end up with a theme with a typical code or lots of features that you don’t require. It may result in slowing down your load times or even compromising your site’s reliability. Consider that 47% of your audience expects a website to load in 2 seconds or less; that convolution can quickly reduce your revenues.

Custom WordPress selects the themes or templates that can be used to meet your business requirements and goals. You can add automatic filters or standardized formatting to make the UI better.

Moreover, you can be sure about the code testing that eliminates the risk of unnecessary bugs (or errors) from your site. It will result in your site running faster than expected.

  • Scalability

You might find a pre-existing theme that fits the needs of your current business and has a proven record of security and high performance. But what happens when your company grows, or your value proposition changes, or product lines expand?

Make sure that the site is built by keeping the future in mind, adding to it only as necessary to enhance your reach and continue reaching your audience. Sometimes, having a scalable online presence makes more sense. And it will be much more achievable with the custom-designed website. 

  • Provide the Best Security

The security of a website is crucial. Moreover, a secure site not only provides protection to consumers’ data but also keeps the relevant company’s information safe. If you are worried about the security and safety of the website, WordPress is the secure and manageable platform for that.

It is however not guaranteed by someone that their code is safer from security breaches. If a theme ends up with a security breach, your site will be vulnerable until any update is pushed out from the developer. Thus, you can easily hand over your project to a high-quality development partner by knowing that your website was built with security in mind.

In simple words, your website needs to be secure from the moment you start building it. The custom WordPress development agency can help you in resolving security problems. And when it is almost impossible to guarantee your site will never be compromised, a custom development makes it much more possible with a reliable partner.

  • API Integration

API (or Application Programming Interface) is one of the reasons to choose custom WordPress for your business. Firstly, it is a code where two applications work together via data exchange. And then it works as a communication medium between two software programs. Also, there are various APIs where two applications can exchange information by following a particular set of rules.

As an instance, WP Rest API allows the WordPress site to connect with external applications. WP Rest API presents some exciting possibilities for both WordPress developers and users.


Conclusively, your website is the first medium to make your visitors familiar with the products or services you offer. Though the pre-built themes will be faster and cheaper to build, building a Custom WordPress site from scratch will provide you with complete control of your website.

Therefore, you can contact a WordPress development agency to benefit from the best custom WordPress development services and get a reliable and secured website.

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