Rich snippets provide information in bold when you search for anything on search engines. The information that you see is mostly displayed alongside the title and description of the web page.
The added information is the structured data. Rich snippets don’t appear for every query or question. They only occur with certain types of information. For example, How-to rich snippets can be shown on mobile devices.
The difference between Results and Rich Snippets
Most people get confused between rich results and rich snippets. However, both happen to be different from each other. The results that you get in SERP are known as interactive rich results. Snippets are the summary of copy you see with a detailed explanation when you ask anything from Google.
Rich snippets are regular search results with added information. It’s displayed alongside the description and URL of the page. Rich results are the enhanced results that search results pull from relevant structured data or web pages.
Rich snippets are a type of search result but not the result itself. Different featured snippets, tweet boxes, and knowledge panels are SERP features.
How can Rich Snippets help you with SEO?
Rich snippets can help you rank higher, but you need to focus on the content you choose to rank. It can make your web pages more attractive in the search results.
Most snippets use the product Schema markup, so they make a difference in results. You can use different prices, attributes reviews to add a more competitive layer to the search results.
Visually appealing snippets lead to more clicks, but they are certainly not a ranking factor. They play a role in getting traffic to your website, which positively affects optimization. Rich snippets can help your website feature on top-ranking pages.
How can you get the Right Snippets?
Most rich snippets are created on the structured data that’s available for content. It’s organized and formatted to make it easier for search engines to understand and use for ranking purposes.
Structured data in SEO also means using Schema markup. Here are some ways to use the markup and content you can apply to:-
1. Check the Right Snippets
Google documents the process of rich snippets. It includes the best time and type of content, which can enhance the results page. The most common cases for rich snippets markup include – how-to, product, review, and FAQs.
More options apply to specific categories in results like recipes and How-to videos. The rest of the categories include – news, media, education, events, and job-related content.
Implementing the FAQ snippet is the most popular technique of ranking in SERP. Even though it is listed in product type, it can help the ranking.
2. Focus on structured data
It is easy to create a suitable markup and deploy it according to the structure of your website. You can do this by using the most straightforward technique of deploying the code.
Go to the <head> section of your website and paste the code. You’ll be able to use the Google tag manager to deploy your code. You need to add the Schema that is visible to all the users, which adheres to Google rules for the selected type.
One thing you need to remember is; using the code. Never use the FAQ markup for advertising as it needs to be written by the site itself.
3. Validate the Markup
Once you use the markup generators and plugins, it makes the whole process easy. But, it is essential to run it through Google rich results testing tool. It will let you know whether the code of the page is eligible for rich results.
If the markup is already in production, it’s better to use the URL input to check the results. Again, this is great for random checks, but it does not serve the purpose of site-wide monitoring.
Validating the markup plays the most crucial part in getting the results.
4. Monitor the pages for performance
Google Search Console helps you to monitor the performance of the page. You’ll be able to filter the performance of the page by different types of rich results.
With this, you’ll be able to see all the suitable markup types that Google detects on the site. When you click on the option of rich snippets enhancement, it takes you to the report, which shows the URLs that are invalid and valid.
If you have validated the markup as in the previous step, then you won’t find any issues in the report. You won’t need to set up anything because it shows you results based on your deployment.
Most people use featured snippets for ranking and optimize them for paras, lists, tables, and videos. You must pay attention to rich snippets as it plays a useful role in getting traffic to your site and improving your rank in SERP.
Structured data and Markup are two factors that affect performance. Google uses the data to build in the knowledge graph that helps to deliver more relevant search results. Optimize your site and get rich snippets for ranking.