Did you know that 59.5% of the entire world population uses the internet daily? Of this, about 92.6% use mobile devices to access the web. These people are using the internet to find products and services, connect with friends, work, and for entertainment. For any savvy business owner, this is the perfect reason to take web development seriously to widen your business reach and increase sales.
At the core of any website lies website development. A functional and interactive web design is a must-have if you want your business to stand out from the competition and make lasting impressions on your website visitors. Unfortunately, most people do not know that website development goes beyond aesthetics.
Let’s discuss effective web development strategies for an outstanding site.
So What Exactly is Web Development?
Before we get started, it will help to learn more about web development. Now, web development can be defined as the process of creating and maintaining a website. It is focused on creating functional and intentional web designs.
Web developers or devs use their skills and knowledge to create functional and intentional websites to improve user experience. These experts also use various coding languages to build and maintain websites. The coding language to be used is determined by a number of factors, including the platform and the type of tasks they will handle.
With new websites coming up almost every second, web developers are in high demand all over the world. Web development is divided into two categories-front-end and back=end. Let’s discuss more these categories below:
Some of the components developed under front-end development include drop-down menus, visual aesthetics, and text. Front-end development runs through a browser.
Popularly referred to as the server-side, back-end development is involved with all that happens behind the scenes. Back-end stores vital data that the front-end needs to run effectively. Servers, applications, and databases are found in the back-end.
Back-end relies on computer programs to ensure the databases, servers, and applications are running effectively. The main role of this type of development is to provide viable solutions to the computer. This is achieved by using a variety of languages such as Python, Java, PHP, and Ruby.
As the name suggests, full-stack development is a combination of both front-end and back-end developments. Full-stack developers use multiple coding languages and the right applications to develop quality websites.
Tried and Tested Web Development Strategies for an Outstanding Website
Your website is the first thing prospects will interact with when they need to hire a service or purchase products. That is why you need to use web development strategies that make your website stand out from the rest. Are you ready to make your site highly functional and interactive? Discover top web development tips for an outstanding website below:
1. Focus on Loading Times
Recent studies by various web design experts have shown that an average person waits for a website to load for no more than 3 seconds. This means that your visitors will not wait for your website to load. Having said that, you have to make sure your sites load fast on all devices. It is also paramount to ensure that your site is optimized for visitors with slow internet connections. Take advantage of Google’s Pagespeed Insights to see how fast your website is and what you can do to increase the loading times.
2. Create a Mobile Ready Website
Increasing the load times is important but it is not the only element you should focus on. 99% of all web traffic comes from mobile devices. That is why you should optimize your website for smart devices. Savvy bloggers and businesses should create mobile-ready websites that clients can access at any time from any location. A mobile-ready site will not only widen your reach but is also convenient to your clients and prospects.
3. Analytics Matter
Creating a tracking enables website is the right approach and the right thing to do because it allows you to gauge the performance of your website. This way, you will know what is working for you and what is not. When creating a website, make sure you include tracking to measure the performance of key website elements, including usability, functionality, SEO, loading speed, security, and mobile device optimization.
4. Content is King
You have probably heard this countless times but what does it mean? Well, apart from functionality and interaction, the content you publish plays a vital role. Great content that solves your audiences’ problems allows you to connect with them at a personal level. That is why you should publish unique and engaging content to capture your readers’ attention and gain a huge marketing advantage. You can even install a back-end Content Management System that allows clients to edit and post articles.
5. Pay Attention to SEO
Unfortunately, most people do not give SEO the attention it deserves. While creating fresh content for your human readers is essential, creating compelling articles for the search engines is equally important. So how do you create content for the search engines? Well, remember to develop an SEO strategy, use meta tags, XML sitemaps, and schema.
6. Conversion is Key
High traffic to your website means nothing if you are not going to convert the visitors into buying clients. With that in mind, you should install tools that allow you to include landing pages in your design. These tools will allow your visitors to check various pages within your site before directing them to the product page or the pricing page.
7. Finally, Security is everything
Do you think your website is up to this standard? If not, it is time to spruce things up. Investing in these simple yet crucial elements will have a huge positive impact on your business and readers.
Mike is an SEO expert and digital marketing consultant who helps small and mid-size businesses generate more leads, sales and grow revenue online. He offers expert advice on marketing your company the right way through performance-based SEO digital marketing, web design, social media, search engine marketing and many other online practices.