Website designing has become a requisite for a business these days to reach a broader audience and maintain its online presence. They are imperative possession of companies and should be redesigned & updated every 2-3 years. Therefore, impeccable website designing is a must.
Websites with less page load time, attractive visuals, robust navigation, responsiveness, etc., will basically captivate the attention of the potential audience. Each stage will demand ultimate web design straight from user experience, SEO outputs, online marketing, sales conversions, to return on investments (ROI). There are lesser scopes of enjoying benefits in these areas in the absence of a great website design.
This blog will discuss the significant errors you must avoid while upgrading or redesigning your existing website in 2021.
Significant Web Resigning Errors to Avoid
You should know how to conduct a web redesign accurately. In case you make errors while doing it, you could encounter worse outcomes than you experienced before, and resolving this will cost you even more time and money. Thus, we have come up with this article to help you perform the website redesign process seamlessly.
- Slow page load times
You will undoubtedly lose potential users if your site loading time is slow. After all, everyone needs to find their information quickly. Google claims that 53% of mobile web visitors abandon a page if it takes over 3 seconds to load. A slow website load time can badly affect your search engine rankings. This website error can also be a technical issue. Therefore, your developer should find ways to boost your existing website’s page load time.
- Not building targets
One of the most common errors that website owners make is not knowing what they need for their website or what they can achieve from the web redesign. Building a suitable objective and a process for site redesigning is essential for making your website successful, and you can accomplish this only if you finish the web analysis.
The web assessment will provide you with a clear picture of what you are looking for and how your website must appear after the redesign. You should know the basic areas that require more attention than others.
- Prioritizing aesthetics over functionality
You should redesign your site so that it appears and works better. Nonetheless, these two mostly overlap, and you should choose anyone. Aesthetics is not an alternative for smart layouts and easy navigability. Always make sure that your website is functional beyond everything. It must have a good search, and it should be designed to make it simple for users to find what they are looking for.
- Not deciding the right tech to use
This is another mistake that web owners typically make. After deciding your target and segmenting tasks among individual teams, the next step is to examine what tech to use to boost outputs within the shortest period possible.
Choosing the right tech is important. Using the latest launched tech available in the market offers the team a massive amount of time before commencing the next redesign.
- Lousy mobile web experience
This is a big issue in the website design world. Your site design’s impression depends on what it looks like from their smartphone. And nowadays, people are constantly connected.
Maximum users use their smartphone browsers more compared to desktop browsers. Thus, prioritize the mobile-friendly website first. Around 40% of visitors have abandoned and visited a competitor’s website after not having a mobile-friendly experience. 57% of visitors don’t recommend a business with a lousy-designed mobile site. 67% of visitors prefer buying a product more from a mobile-friendly site. Since over 50% of traffic comes from mobile & 21% of those clients converting, a business cannot afford to consider anything without a mobile presence.
- Not fixing a precise budget
This is a significant mistake. Everything in this world comes with a price. Some business persons contact a website designing agency some years back & expect to get the same service at the exact cost.
The website up-gradation cost depends on the different features and functionalities you need to integrate into the website. Therefore, you should build a realistic budget for redesigning your website. After all, websites represent your business on online platforms. They can help you reach many leads & convert them into sales to achieve higher ROI.
- Not giving sufficient time to web designers
Upgrading a site takes time, and you should have adequate patience to render sufficient time for website designs for fulfilling their task. You don’t have to wait for several years to complete the redesign process. Fix deadlines so the work can be done timely, but don’t set unrealistic deadlines.
Several intricacies are involved in the website redesign that you should achieve. Several people approach tailored website designing services but cannot render sufficient time. Website designing with predesigned templates doesn’t take less time than custom website design.
- Not giving a proper contact info
Your audience must connect with you easily. Several website owners don’t exhibit their contact number accurately in the header & footer or on a ‘Contact Us’ page. Remember to place a clear call-to-action button in the title with your businesses’ official contact no. Customers hate to make a lot of effort to find ways of connecting with you online.
- Unclear brand messaging
Visitors for a perspective in 0.5 seconds once the webpage loads. In case they can’t make a justified decision on your site, they will tap the back button and abandon the website. Therefore, ensure to add your items or services alongside some confidence-creating elements like industry affiliates, awards, and feedback clearly.
- Not examining your website
You cannot determine the targets and outputs you need to achieve if you don’t examine your site earlier for critical metrics. When you analyze your site for data analytics and KPIs, you will get to know all of your problems, stuff that’s working and that isn’t. All of this is worthy, and you must consider them while preparing a site’s new design or structure.
These are the top 10 errors made by most website owners. And avoiding these errors will help you achieve what you have strategized for your website. You need an excellent website design team & a smart strategy for changing your site to a lucrative business.
Harnil Oza is CEO of Hyperlink InfoSystem, one of the leading app development companies in New York and India, having a team of the top app developers 2021 who deliver the best mobile solutions mainly on Android and iOS platforms. He regularly contributes his knowledge to leading blogging sites like top app development companies.