5 WordPress SEO Mistakes That Can Ruin Your Conversion Rates

by Rajesh Bhimani | Feb 17, 2021 | SEO, Marketing, WordPress

A website acts as an entryway for all your customers online. So it is crucial that you not only focus on the aesthetics in WordPress Web Development but also on the website conversion part – SEO. 

In the case of WordPress websites that come with a classic content management system, there still can be lots of improvement areas that have been making your customers abandon your site.

So, to improve your WordPress SEO, you need to take care of some parameters to make a high-performing website.

Wrong Keyword Targeting

Using the wrong keywords in your content is the big elephant in the room. It is one of the many blunders one can make in WordPress Search Engine Optimisation. 

Strategies like SEO, PPC, or content marketing all work well with well-targeted keywords. It won’t matter which rank your website gets to if you are not getting any conversion. 

The keywords that you choose to use in your strategies decide the kind of audience it reaches. The magic spell to getting a good ranking for your website is to use long-tail keywords.

How to get it right?

Make use of tools like KWfinder, Ubersuggest, and others to find competitive longtail keywords.

Enter a generic keyword related to your business and click on the find keywords option. 

You will get a long list of keywords that you can use in your content and SEO strategies to rank well and attract the targeted audience.

Narrow down your search for the keywords based on the factors like search volume, competition in Google AdWords, keyword difficulty, websites already ranking for those keywords, and others.

If you are using Ubersuggest, go with keywords that pertain to around 0.4 in the competition range as they are the low competition keywords. 

With KWfinder, find longtail keywords with difficulty ranging from 0-50 that will get you a conversion out of the leads you generate.

Website Speed slower than a snail

According to a study done by Kissmetrics, 40% of people abandon your website if it takes more than 3 seconds to load!

7% deduction in conversion is noticed, with just a 1-second delay in website speed.

With such precise numbers of website speed affecting your conversion, a slow website speed makes up for the top reasons for rectification.

Source

Improving your website speed is not only a matter of concern of SEO but also of the user experience on your online platform. 

Check for the speed of your website on desktop and smartphone using Google’s PageSpeed Insights tool.

Start by pasting the URL of your online platform in the bar and click on the analyze option to get detailed results.

If you don’t get satisfactory results for the same, stick to the suggestions offered by Google on the same tool to optimize the speed of your website and enhance its performance.

Search Visibility on at the wrong time

Many WordPress users must not even be aware of the option of switching your website’s search engine visibility on or off.

Now, you must think that why one would turn it off as it is very important in context with SEO services and practice.

When you are just getting started and are setting up the content and structure of your website, it is not a good choice to get discovered by a search engine crawler and get your incomplete work evaluated.

Switch it on only when you are all set with your online platform and ready to get evaluated by search engines.

To do the same, go to the settings options > Reading > Search Engine Visibility > Tick (Discourage search engines from indexing this site)

Source

Duplicate Content

Duplicate content on your website means that Google won’t trust your content and won’t rank it in the search engine results. In the worst cases, Google even penalizes the sites for using duplicate content.

Be authentic in your work. Use original and unique product images, catch product titles and descriptions, add alt attributes to all product images and others to stand out from your competitors. It won’t create havoc in your ranking of online platforms and will get you the best results.

Poor Experience on Mobile Devices

You are missing out on substantial revenue opportunities if your website is not optimized for mobile devices.

The number of smartphone users in the last decade has significantly increased. 

As per the research done by Statista, 52.2 percent of internet traffic comes from mobile devices worldwide.

So, how can one miss out on half of their revenue-generating opportunity!

Mobile optimization can be attained by enabling AMP (Accelerated Mobile Pages) on your site.

AMP is an open-source initiative by Google that directs the design principles that push for cleaner and faster experiences for mobile users.

How to do it?

In WordPress services on your website, 

  • Search for AMP for WP in your WordPress plugin library, click “Install Now,” and then “Activate.”
  • After Activation, Install the wizard that will help you set up everything.

Some other ways of optimizing your WordPress website for mobile devices are:

  • Build your website using a mobile-optimized page builder.
  • Post content that includes stories to keep the reader engaged.
  • Drum up the reader’s interest and curiosity through videos, infographics, memes, high-quality images, and others.

Remember that if you are not converting your visitors, your traffic is of no use. With the tips listed above for WordPress SEO, you are all set to make your website get a boost in conversions and make it user-friendly.

 

How to Recover your Website’s SEO from a Hacked WordPress Site

0 Comments

Submit a Comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More from the Magazine

Choosing The Best Web Design Tools: Top 8 Tools For Freelancers

There are a lot of people that find freelance web design to be a desired career, whether it’s because it requires a lot of self-management, or because it requires long hours. Of course, it’s also possible that this is the most satisfying profession there...

Setup a Loyalty Reward System for Your Ecommerce Store in Six Simple and Easy Steps

As an eCommerce store owner or manager, I’m pretty sure by now you are aware of the competition you are facing. In addition, to tackle your competition, you need to come up with innovative strategies every now and then. One such strategy that has helped many...

Essential Tech Skills You Need to Get Hired as a Web Developer.

According to Statista, these are the most popular web frameworks among developers worldwide in 2021. React.js (40.14 percent of use by web developers), jQuery (34.43 percent), Express (23.82 percent), Angular (22.96 percent), Vue.js (18.97), ASP.NET Core (18.1...

The 9 best Golang Web Frameworks for Web Development

When it comes to web development, GoLang’s popularity as the preferred development language has only grown since its inception in 2009. With hundreds of frameworks available, it can be difficult to find the right one that fits your needs and processes the way you work...

How to Customize Your WooCommerce Product Page in 2022

If you’re in the e-commerce business and using WooCommerce to build your store, a good product page is essential in getting your customers to talk about your brand. Furthermore, customizing your product page will have your revenue soaring! Why Exactly is a...

8 Reasons Why WordPress Platform Remains Important for Digital Marketing in 2022

The open-source content management system WordPress currently powers 43% of all websites on the internet. That makes WordPress platform by far the most popular CMS globally, so it’s pretty clearly doing something right. If you’re looking for ways to make your digital...

3 Easiest Ways to Make Your WooCommerce Site Mobile-Friendly

3 Easiest Ways to Make Your WooCommerce Site Mobile-Friendly     If you own a WooCommerce site in 2022 and that site is not mobile-friendly, it is bad news. This is a blatant truth.   The competition in the industry is too high in today’s date and when...

3 Tips for Working With Digital Photos

So you’ve taken a bunch of great digital photos during a vacation, event, or outing, but they don’t look as good on the screen as they looked in your head. How do Instagrammers make their photos look great? Are they just stellar photographers? Not...

E-commerce Website Design: Top 10 Ecommerce Design Trends You Need To Know In 2022

Shopping has changed immensely because of the pandemic. People opt to shop online, and when your website is not ready for your customers, your business will fail.  Web design is your first line of offense; that’s why e-commerce stores these days need to focus on...

Top Pros And Cons of Native Vs Hybrid App Development in 2022

Native apps are apps intended to run on a specific OS, while Hybrid apps show elements of both a native app and a web app. The fundamental difference between these two apps is that the primary kind can be created across all stages, though the production of the native...

Benefits of Virtual Reality in WordPress Design and Development

Since the introduction of groundbreaking technologies such as Virtual Reality and AR, the world of web design has undergone a dramatic change. Major automotive brands, gaming brands, healthcare and education programmes have been the early adopters of these...

Why Digital Marketing Will Be An Important Asset For Any Startup Company In 2022

With new start-ups and brands launching each day, start-ups and new brands consequently have to compete with companies and their marketing campaigns that have been running for years. For start-ups to taste success, for instance, they have to market efficiently and...

10 Tips to Optimize Your WooCommerce Website

When we talk about e-commerce platforms, WooCommerce is considered a preferred choice for techies. It is very simple and easy to set up a WooCommerce site. You just need to simply purchase a domain, add the WooCommerce extension then utilize some tips to optimize your...

10 of the Most Important E-Commerce Trends You Need to Know in 2022: A Helpful Guide

The year 2021 brought many developments and challenges for retailers. The industry experienced advancements in technology, while simultaneously being hit with shipping and supply chain issues. The COVID-19 lockdowns forced retailers to become more innovative to reach...

15 Best Donation Plugins For Accepting Charity & Funds

Are you looking for suitable WordPress or WooCommerce-enabled donation plugins? Many plugins in the online marketplace enable you to accept online donations using your WordPress or WooCommerce-enabled site. Using donation plugins on your website is an effective and...

Top 5 Reasons to Choose Custom WordPress Development Over Theme

If you are considering having a website for your business, several questions might come to your mind. How do we develop it? Do we need to outsource website development services? How much does it cost? What platform to choose for the development? Though all of the...

Image SEO best practices for WordPress websites

Google search is one of the main traffic drivers for many websites. However, image search is gaining traction and is more relevant across different industries like photography, videography, e-commerce, entertainment, etc. In this article we’ll talk about Google image...

Is WordPress a good blogging platform?

WordPress has become one of the most important platforms for people all around the world. Being used by approximately one-third of the world’s population, it tops the most loved platforms for blogging with thousands of people adopting it as their first choice...

How is on-demand mobile app development changing the face of business?

Smartphones are the most potent and pervasive technological devices around us. Consumers connected businesses through their smartphones, where mobile apps allow them to get almost anything at the flick of a finger. Mobile apps, are also a way for businesses to connect...

The Ultimate Guide on Web Application Architecture

Learn the basics of web app architecture. In this post, you can find web application architecture types, components, and ways to create web app architecture.  Starting a new web project, you should pick the right architecture. It determines all the logic of app...

Digital Marketing: Use These Hacks to Boost Your Leads in 2021

Image (Source) Introduction  One thing the 2020 year has taught us is that it is never too late to grab new opportunities to sustain your business. COVID-19 pandemic has given an immense rise to online platform usage. It helps the businesses to continue their leads...

Deprecated Plugins on Themekraft

(Source) In a normal company’s lifespan, a lot of work is done, customers are acquired, and problems are surpassed. Also, many products are launched, and because of that many times, some of those products get left behind by time, technological advances, replaced...

Web Development Strategies for an Outstanding Site

Did you know that 59.5% of the entire world population uses the internet daily? Of this, about 92.6% use mobile devices to access the web. These people are using the internet to find products and services, connect with friends, work, and for entertainment. For any...

Lifetime Deals

Lifetime Deals or LTD is one of the most popular of many ways to sell your digital products in the SaaS industry. Subscriptions, standalone for free, and charge for some functionalities, Bundles, Addons, etc  While the subscriptions and the add ons have been around...

Our Products

Share This