Why create a community for your business?

by gfirem | May 19, 2020 | BuddyForms, Create content, Generate Content

While it is true that in order to compete in the market you need to have a product or service as a solution for your potential customers, it is also true that without a community your business has no future. So start by asking yourself why create a community.

First of all, keep in mind that a community is a group of people who share similar interests. When you make your business part of those similar interests, you can count on this community to buy products or services, and recommend them.

Now, to have a community you need an ecosystem where they can be together and coincide, share content. This ecosystem can be a social network, a group, and even your website as a meeting platform.

It is also necessary to offer them something that keeps them within the ecosystem, attentive and participating.

In this article we will introduce you to one of the most ideal plugins to make a platform for a community on your WordPress site.

With BuddyPress you have important elements for a community

BuddyPress is the plugin that we will recommend today. With this tool you can create a space where users can meet to consume content and share their comments, to interact with each other and with your business.

Another advantage that you can get positive results from is allowing your members to generate content for the community directly from their user area. Sounds interesting right, you can do this using BuddyPress, BuddyForms and BuddyForms BuddyPress Members.

However, in order to make the space work, you will first need to have an audience. What we recommend is to work on attracting users with special characteristics according to the solutions you can offer them.

The idea is that these users integrate a community that finds value on your website, and thus are willing to obtain a membership to access the space where you will deepen the concept of community.

BuddyPress will allow you to create a social network, because a network is a group of people who socialize among themselves and share their points of view, and consume content to grow.

So, suppose that you have an online store, and you sell shoes. You have an attractive product, a brand with positioning potential, good prices and models. But you need a community that is attracted to shoes.

With BuddyPress you can create a space for those who buy your product, where they find information about new releases, or how to better combine their outfits, and topics like those that are of interest.

This will give you an advantage, and that is that the community will identify more with your shoes because they will develop more attachment to the brand.

And it is one of the reasons why creating a community for your business, because you will have people attentive to your launches.

Why not just support yourself on existing social networks?

It is true that there are already social networks where you can form communities, and we recommend that you use them as spaces to also share and interact with your audience, however we recommend that you go further.

We mean that you can direct your audience on social networks to a more exclusive space, and share content in that space.

Keep in mind that the content you publish on social networks may be lost at the time they decide to close your account due to a malicious report or other circumstances.

All the effort you will have invested in content will be lost in a moment. On the other hand, in your own community you can capture user data to manage it and use it in subsequent campaigns.

You can, for example, create a personalized email sequence for your community, and you will have their data because they will have registered to enter the exclusive space.

Within the exclusive community you can offer affiliate programs, ambassador incentives that promote your services or products, you can create exclusive offers for the community and they will respond positively because they are already segmented.

The best thing is that if users are in the exclusive community, created with BuddyPress, it means that they have previously answered a call to action and signed up, so they show interest in what you can share with them.

Now that you know why create a community, take action!

Now that you understand the reasons why creating a community, it’s time to take action. Take advantage of the features of BuddyPress, which, as we have already told you, is presented as a great solution for your business.

You will be able to organize forums, and decide which users will be able to navigate in the area to consume content and interact.

BuddyPress is ideal because:

  • It has many extensions that add new functionalities
  • It is easy to install and configure
  • BuddyPress is flexible
  • Groups can be created
  • You can combine it with other plugins, like BuddyForms

and more…

With BuddyPress, you can collect data from your users and thus develop good sales campaigns, loyalty programs and continue expanding your business.


ThemeKraft offers the opportunity to create content for us. Guest Post

0 Comments

Submit a Comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More from the Magazine

Choosing The Best Web Design Tools: Top 8 Tools For Freelancers

There are a lot of people that find freelance web design to be a desired career, whether it’s because it requires a lot of self-management, or because it requires long hours. Of course, it’s also possible that this is the most satisfying profession there...

Setup a Loyalty Reward System for Your Ecommerce Store in Six Simple and Easy Steps

As an eCommerce store owner or manager, I’m pretty sure by now you are aware of the competition you are facing. In addition, to tackle your competition, you need to come up with innovative strategies every now and then. One such strategy that has helped many...

Essential Tech Skills You Need to Get Hired as a Web Developer.

According to Statista, these are the most popular web frameworks among developers worldwide in 2021. React.js (40.14 percent of use by web developers), jQuery (34.43 percent), Express (23.82 percent), Angular (22.96 percent), Vue.js (18.97), ASP.NET Core (18.1...

The 9 best Golang Web Frameworks for Web Development

When it comes to web development, GoLang’s popularity as the preferred development language has only grown since its inception in 2009. With hundreds of frameworks available, it can be difficult to find the right one that fits your needs and processes the way you work...

How to Customize Your WooCommerce Product Page in 2022

If you’re in the e-commerce business and using WooCommerce to build your store, a good product page is essential in getting your customers to talk about your brand. Furthermore, customizing your product page will have your revenue soaring! Why Exactly is a...

8 Reasons Why WordPress Platform Remains Important for Digital Marketing in 2022

The open-source content management system WordPress currently powers 43% of all websites on the internet. That makes WordPress platform by far the most popular CMS globally, so it’s pretty clearly doing something right. If you’re looking for ways to make your digital...

3 Easiest Ways to Make Your WooCommerce Site Mobile-Friendly

3 Easiest Ways to Make Your WooCommerce Site Mobile-Friendly     If you own a WooCommerce site in 2022 and that site is not mobile-friendly, it is bad news. This is a blatant truth.   The competition in the industry is too high in today’s date and when...

3 Tips for Working With Digital Photos

So you’ve taken a bunch of great digital photos during a vacation, event, or outing, but they don’t look as good on the screen as they looked in your head. How do Instagrammers make their photos look great? Are they just stellar photographers? Not...

E-commerce Website Design: Top 10 Ecommerce Design Trends You Need To Know In 2022

Shopping has changed immensely because of the pandemic. People opt to shop online, and when your website is not ready for your customers, your business will fail.  Web design is your first line of offense; that’s why e-commerce stores these days need to focus on...

Top Pros And Cons of Native Vs Hybrid App Development in 2022

Native apps are apps intended to run on a specific OS, while Hybrid apps show elements of both a native app and a web app. The fundamental difference between these two apps is that the primary kind can be created across all stages, though the production of the native...

Benefits of Virtual Reality in WordPress Design and Development

Since the introduction of groundbreaking technologies such as Virtual Reality and AR, the world of web design has undergone a dramatic change. Major automotive brands, gaming brands, healthcare and education programmes have been the early adopters of these...

Why Digital Marketing Will Be An Important Asset For Any Startup Company In 2022

With new start-ups and brands launching each day, start-ups and new brands consequently have to compete with companies and their marketing campaigns that have been running for years. For start-ups to taste success, for instance, they have to market efficiently and...

10 Tips to Optimize Your WooCommerce Website

When we talk about e-commerce platforms, WooCommerce is considered a preferred choice for techies. It is very simple and easy to set up a WooCommerce site. You just need to simply purchase a domain, add the WooCommerce extension then utilize some tips to optimize your...

10 of the Most Important E-Commerce Trends You Need to Know in 2022: A Helpful Guide

The year 2021 brought many developments and challenges for retailers. The industry experienced advancements in technology, while simultaneously being hit with shipping and supply chain issues. The COVID-19 lockdowns forced retailers to become more innovative to reach...

15 Best Donation Plugins For Accepting Charity & Funds

Are you looking for suitable WordPress or WooCommerce-enabled donation plugins? Many plugins in the online marketplace enable you to accept online donations using your WordPress or WooCommerce-enabled site. Using donation plugins on your website is an effective and...

Top 5 Reasons to Choose Custom WordPress Development Over Theme

If you are considering having a website for your business, several questions might come to your mind. How do we develop it? Do we need to outsource website development services? How much does it cost? What platform to choose for the development? Though all of the...

Image SEO best practices for WordPress websites

Google search is one of the main traffic drivers for many websites. However, image search is gaining traction and is more relevant across different industries like photography, videography, e-commerce, entertainment, etc. In this article we’ll talk about Google image...

Is WordPress a good blogging platform?

WordPress has become one of the most important platforms for people all around the world. Being used by approximately one-third of the world’s population, it tops the most loved platforms for blogging with thousands of people adopting it as their first choice...

How is on-demand mobile app development changing the face of business?

Smartphones are the most potent and pervasive technological devices around us. Consumers connected businesses through their smartphones, where mobile apps allow them to get almost anything at the flick of a finger. Mobile apps, are also a way for businesses to connect...

The Ultimate Guide on Web Application Architecture

Learn the basics of web app architecture. In this post, you can find web application architecture types, components, and ways to create web app architecture.  Starting a new web project, you should pick the right architecture. It determines all the logic of app...

Digital Marketing: Use These Hacks to Boost Your Leads in 2021

Image (Source) Introduction  One thing the 2020 year has taught us is that it is never too late to grab new opportunities to sustain your business. COVID-19 pandemic has given an immense rise to online platform usage. It helps the businesses to continue their leads...

Deprecated Plugins on Themekraft

(Source) In a normal company’s lifespan, a lot of work is done, customers are acquired, and problems are surpassed. Also, many products are launched, and because of that many times, some of those products get left behind by time, technological advances, replaced...

Web Development Strategies for an Outstanding Site

Did you know that 59.5% of the entire world population uses the internet daily? Of this, about 92.6% use mobile devices to access the web. These people are using the internet to find products and services, connect with friends, work, and for entertainment. For any...

Lifetime Deals

Lifetime Deals or LTD is one of the most popular of many ways to sell your digital products in the SaaS industry. Subscriptions, standalone for free, and charge for some functionalities, Bundles, Addons, etc  While the subscriptions and the add ons have been around...

Our Products

Share This