WooCommerce is an open-source WordPress plugin that is specifically designed to facilitate people or businesses who want to sell their products & services online. WooCommerce’s responsive design, SEO-friendly interface, and advanced features makes it the most widely used eCommerce platform in the world. To build a successful woocommerce however, you have to pay attention to certain factors.
WooCommerce’s ecosystem gives online sellers incredible customization options for everything from product placement to the whole storefront. Not only that but features like pre-installed payment gateway, geolocation support, inventory management, easy tax calculation, child themes, automation tools, gamification integration, referrals & affiliate program and shipping options among many others make WC the most preferred eCommerce platform in the market.
In this article, we will discuss the factors that help build a successful WooCommerce store in 2020. Let’s move along.
Visual Appeal & User Experience
Having a massive range of products is not enough for the success of your WooCommerce store. Instead, what you really need is a fascinating visual identity that sits well with the interest of your audience and business type.
Your foremost priority should be on improving the way your products are displayed. This includes everything from videos and pictures to the web copy. For example, if you have a fashion & wardrobe category, then you need someone professional to do product photography for your brand. This along with a short product description that compliments the visual branding will definitely increase customer engagement.
Another example is if you are selling digital products like themes, plugins, add-ons, downloadable products, etc. then you need a detailed description that focuses on technical specifications, builtin features, product’s USPs and even a comparison with other similar products in the market.
It is about offering more than just about presenting aesthetically appealing products but also about presenting an unforgettable User Experience to your customers.
Remember, the simpler the better. Your WooCommerce store should be easy to navigate, simple in design, and most of all, user-friendly. Make sure that the process to checkout is absolutely flawless and for that, we recommend that you use (WooSquare). This amazing payment plugin for WooCommerce is simple yet powerful and fast.
Leave them wanting more, and if they do, add a contact form. Your customers should be able to contact you whenever they want any customer that wants to reach out shows that they are interested in your business.
We suggest you install (GravityForms) as your primary contact form option. GravityForms is flexible in a lot of different ways and can be paired with amazing add-ons to help you work with Google Cloud Printers, Microsoft Excel and Google Sheets in order for you to track your orders, import/export contacts and even allow customers to send you a form with audio or video.
Also, make sure that your WooCommerce store offers convenient shipping options. One of the major reasons for shopping cart abandonment is hidden shipping charges. So keep it transparent for better User Experience.
Use Gamification Elements to Increase Engagement
Gamification is an ever-evolving concept that has now crowned itself as an essential part of digital businesses and the eCommerce industry. Gamification elements like points, badges, ranks, and rewards mechanisms encourage customers to engage more with the website leading to an increase in revenue and sales on WooCommerce stores.
You can add a variety of gamification plugins that add a fun element to your website. Some of the best-rated plugins include:
- Wheel of Fortune – Use the ‘spin to win’ strategy to overcome the bounce-rate and cart abandonment problems. Ask customers to spin the wheel that displays a plethora of amazing prices and coupons in exchange for their email address.
- myCred’s Social Proof and Social Sharing add-ons – These add-ons help you create concrete social standings within the circle where your audience usually surfs. You can also entice them into sharing your products or reviewing them online in exchange for ‘points’ that they can redeem at your store for a reward.
- myCred WooCommerce add-on – addon helps you award points to your WooCommerce store users using the myCred points management system. Award coupons, discounts, rewards and even partial payments.
Referral and Affiliate Programs
This isn’t a secret but referral and affiliate programs contribute a lot to the success of any WooCommerce store. Rewarding your customers with coupons, subscriptions, or store credit for referring your products and services to their friends incentivizes the idea that collaborative marketing tactics are beneficial for both parties (you and your customers).
Similarly, creating affiliate programs are performance-based marketing tactics that enable your customers to earn a commission-based income from your WooCommerce store every time they send traffic that converts into a sale.
With a referral program, you can improve customer retention and customer acquisition without elevating your marketing budget while affiliate links can bring massive traffic to your WooCommerce store to boost your products & services exposure and sales.
Create a Hybrid Store Model (B2B & B2C)
If your business model involves selling to and catering B2B and B2C customers then it isn’t necessary to create two different websites. The idea of two different websites is expensive and is likely to cost you an extra couple of bucks on maintenance. The investment of time is another factor why you should opt for a hybrid store model.
Instead of managing two databases, product catalogs and dashboards, you can use B2B WooCommerce extension that cater wholesale buyers (B2B) and direct consumers (B2C) on a single platform.
Our recommendation is that you use Wholesale For Woocommerce & WooCommerce Subscription extensions for a hybrid store. Wholesale for WooCommerce takes care of everything, from basic B2B aspects such as hiding prices for guest users, to complex features such as tiered pricing structures, tax exemptions, VAT handling, and multiple buyers per account.
Following a hybrid model for your WooCommerce store is a win-win strategy since it saves your time, efforts, and maintenance cost on keeping up with B2B and B2C customers. You will get better insights for customer buying behavior and a futuristic approach to capture new market segments.
Also, read this official WooCommerce guideline-based blog on how to manage B2C & B2B clients from a single hybrid store.
Store Enhancement Tools
If you’re ready to build a successful WooCommerce store then you need to step-up your game and compete with the other leaders in the market. For that, you will be needing different enhancement tools like for example, a plugin that magnifies on your product image. Similarly, you can use other tools to engage customers in your store, and even monitor their behaviors, habits and patterns.
Here are a few extensions from our recommendation:
- Monster Insights – Setup Google Analytics for WordPress with just a few clicks and easily see at a glance how your site is performing.
- WooCommerce Image Zoom Pro – Magnify product images and set zooming features for better product visibility.
- LiveChat – provide round the clock customer-oriented support through the live chat tool for WooCommerce
- Bulk Order Form For WooCommerce – Create customizable product tables for your B2B WooCommerce store.
- CrazyEgg – Track your web visitors with tools, such as heatmaps, recordings, A/B testing & more.
WooCommerce provides a hassle-free selling experience for the store owners and that’s why it is considered as the most preferred eCommerce platform for online stores. You can build a successful WooCommerce store by implementing the above-mentioned points in this blog. Good Luck!
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Anas Dilshad is a Digital Marketing Expert in wpexperts.io. I like to spend my time reading books, and it develops my knowledge on various topics. It also helps me in connecting with the digital world. I love to create content on WordPress and WooCommerce to convert my experience into blogging.