12 Best WordPress Popup Plugin 2021 [Comparison]

by Divya Rajendran | Useful Tools, WordPress Plugins

How to choose the best WordPress Popup Plugin in 2021? 

Comparison among the top WordPress Popup Plugins in 2021

  1. Optinly
  2. OptinMonster
  3. Bloom 
  4. ThriveLeads
  5. Popup Builder
  6. IceGram
  7. Elementor Pro
  8. Trust Pulse
  9. Sumo
  10. MailOptin
  11. Popup Maker
  12. Ninja Popups

Final Thoughts

Every website owner expects a huge conversion rate. Are you satisfied with the conversion rate of your website?

9 out of 10 website owners say NO. Gone are the days when there are few websites to grab information. But, now, there is a myriad of websites where the visitors can choose from. When the competition increases, so are the unique techniques in the market. 

Using popup plugins in the website is one such technique used to boost the conversion rate of the website. Though there are many popup plugins available online, a successful website owner picks the attractive and most-effective popup plugin. 

But, how do you choose the right popup plugin for your website to increase conversion rate?

If this is your question, we have you covered. In this article, We’ll discuss the best WordPress popup plugins. No doubt! It will surely reflect on your conversion rate. 

Let’s get started.  

How to choose the best WordPress Popup Plugin in 2021? 

WordPress contains numerous popup plugins. With so many choices, it may seem hard way to find exactly what your website needs. Choosing the best WordPress Popup plugin is important for your website. 

In that case, how do you choose the right WordPress popup plugin? Here are few things to look for before stepping into the WordPress popup plugin world. 

Examine your needs

Be clear about your needs. Every popup plugin deserves a place on the website. But, decide whether it is your website or not. The popup plugin with numerous templates often catches the attention of the website owners. Check out the features of the popup plugin and analyze its performance. 

Free Versus Premium

After carefully examining your needs, now it is time to jump on to the next stage. When you look for the best WordPress popup plugins, there are both free and premium versions. This becomes the second check for the website owners. 

Do not always go for the free version. Yes, the free version is also good. But, depending on your needs, do not constraint your mind to free plugins alone. Try to stick to the popup plugin that has frequent updates and has strong security against malware.

User-friendly Plugin

Go for the best WordPress popup plugin that is user-friendly.  The main reason behind choosing the popup plugins is due to their flexibility. Any website owner can easily understand and customize their popups in seconds. So, creating a popup for their website seems easy when you rely on user-friendly software. 

The above-mentioned factors are necessary to consider before choosing the best WordPress popup plugin for your website. 

Comparison among the top WordPress Popup Plugins in 2021

Popup PluginRatings out of 5Advanced Triggering Analytical DashboardExit-Intent PopupPricing
Optinly4.9Available AvailableAvailable$25/month 
OptinMonster4.3PremiumPremiumPremium$9 to $49/month
Bloom4.7Available Available Not Available$89 to $249/year
Thrive Leads4.6Available Available Available $67 to $147
Popup Builder4.8Premium Premium Premium $149/year
IceGram4.7Available Available Premium Add-ons from $7 to $27
Elementor Pro5Available Not AvailableAvailable $49/year
Trust Pulse4.9Available Available Not Available$350/month
Sumo4.2Available AvailableAvailable$79/month
MailOptin4.9Available Available Available $169/year
Popup Maker4.9Premium Premium Available $16/month
Ninja Popups4.2Available Available Available $26/month
  1. Optinly

Optinly, the WordPress popup plugin, effectively helps in increasing your lead conversion rate. Many Optinly users have experienced 10x growth in their sales curve. It has around 75+ attractive popup templates. With its seamless integration, the website owner can integrate with multiple ESPs. 


  • 75+ highly responsive, ready to use popup templates
  • Built-in WYSIWYG popup editor for customization
  • Advanced popup triggers like exit triggers, time-delayed triggers, URL based triggers, etc
  • Multiple popup form types including spin the wheel templates, popup launchers, countdown timers
  • Popup transition effects like fade-in, zoom in, flip in, and back in up.
  • In-depth popup campaign analytics dashboard
  • Integration with 15+ ESPs and webhooks


  • No A/B testing


Starts from $25/month

  1. OptinMonster

OptinMonster, an email subscription popup plugin, has different types of opt-in forms and templates. There are no funny bugs and are user-friendly. It has the most comprehensive set of targeting and personalization features. 


  • Great form customization features
  • Custom mobile-friendly popups
  • Targeted display popup triggers
  • Easy to use
  • Best GDPR WordPress plugin
  • One account applicable for multiple websites
  • Custom analytics 
  • Fantastic Customer Support


  • Unclear User Interface
  • Integration problems
  • Hard popup design


Starts from $9 to $49

  1. Bloom

Bloom, an email opt-in popup plugin, has numerous customizable templates. It promises a higher conversion rate. The templates are with wide design options. When you join the Elegant Themes membership, you can enjoy the features of the plugin. But, it is too expensive. 


  • Built-in templates for customization
  • Detailed custom Dashboard
  • Automated A/B Split Testing
  • Bundled with an elegant theme
  • Campaigns with 6 different display types

Display And Trigger features namely, 

  • Timed Delay
  • Bottom of the page
  • After Scrolling/Commenting/Purchasing
  • After Inactivity


  • Speed impacts the performance and user experience
  • No visual preview
  • Lack of basic tools like exit-intent trigger


Starts from $89 to $249/year

  1. ThriveLeads

ThriveLeads, the website popup plugin, creates attractive popup and opt-in forms using your WordPress dashboard. It comes under the list building plugin and is specialized in creating conversion-focused themes. 


  • Advanced analytics with detailed insights
  • A/B Testing
  • Drag and Drop Editor
  • 2-Step Opt-in forms
  • No recurring payment


  • No advanced triggering 
  • Pretty difficult to use
  • Speed of the plugin has a negative impact on performance


Starts from $68 to $147

  1. Popup Builder

Popup Builder creates promotional popups that lead to conversion in the website. It has around 100k active users. The plugin also lets you customize the display location of the popup that eventually attracts visitors to the website. 


  • Unlimited customizable popup creation 
  • Multiple site support plugin
  • Time-based segmentation 
  • Compatible with WPML and DIVI


  • Free plugin for no purpose
  • Advanced Triggering available for the premium version
  • Scheduling and all features are available in the premium version


Starts from $71 to $149

  1. IceGram

IceGram, the new plugin in the list, creates pop-ups and email opt-ins for your website. You can also make engaging CTAs drive visitors to your target page. It also helps you to include affiliate links in it. 


  • Available in the free version. A few add-ons may cost few bucks
  • No traffic limit even for tons of visits to your website
  • Custom CSS and Javascript in the popup
  • Appealing slide-in messages
  • Action bars for lead generation
  • A/B Testing
  • Analytics and Reporting
  • Time targeted popups and lightbox customization


  • Poor user interface
  • Limited targeting
  • Simple built-in templates


Both free and premium versions are available. Premium add ons start from $7 to $27.

  1. Elementor Pro

Elementor Pro, a popular drag and drop editor, comes under the best WordPress popup plugin list. If you are looking out for the best design options, then it is the best plugin to choose from. It is a beginner-friendly plugin to create a visual builder for many popups. 


  • Comes under the page builder addon
  • Easy setup
  • Flexible popup creation
  • Pre-built popup templates
  • Create lightbox, floating bar, sidebar popups
  • Easy to use Elementor Widgets
  • Multiple Integration with email marketing services


  • Lacks A/B Testing
  • No popup analytics


Pricing starts from $49/year

  1. Trust Pulse

Trust Pulse, the social proof popup plugin, is a new way to build your email list. It helps in increasing the trust, conversion, and sales to display the sleek-looking social proof notifications on your website. 


  • Works as FOMO plugin and creates urgency
  • Supports multiple platforms
  • Free 500 sessions per month
  • Easy and real-time tracking
  • Flexible user interface
  • Automated geolocation handling
  • Easy customization


  • Limited Sessions per month for the free version


Both free and premium versions are available. The pricing ranges from $350/month

  1. Sumo

Sumo, being the best WordPress popup plugin, helps you with social sharing and analytics. At the same time, you can use things like a heat map and a scroll box feature to attract your visitors. It is a standalone solution for your popup needs of your website. 


  • Free version users can use the limited features of the plugin
  • All-in-one marketing kit
  • Easy integrations
  • Free Customer Support
  • ROI focused dashboard
  • Popup creation based on the traffic source
  • Pre-built templates


  • Limited features
  • Traffic Limit
  • Expensive plugin


Both free and premium versions are available. The paid version starts from $39/month.

  1. MailOptin

MailOptin, the best WordPress popup plugin, increases your conversions and boosts your lead generation rate too. Using the automated plugin, you can create popups for different popup campaigns. You can make use of the easy form and template builder. The plugin also has a simple drag and drop editor to customize your popups. 


  • Lightbox popups are easy to create
  • GDPR Compliant
  • Sidebar/widget Opt-in forms available
  • Scheduling
  • A/B testing
  • Ad Block detection
  • Custom CSS 
  • Autoresponder
  • Post-Opt-in forms available 
  • CTA with targeted messages
  • Page-level targeting


  • Email automation comes with the premium version


Both free and paid versions available. The premium version starts from $69 to $269

  1. Popup Maker

Popup Maker, the popular and best WordPress popup plugin, has multiple opt-in forms. It also has different customizable popup templates. You can also decide the display location for the popups to grab your visitors’ eyes. 


  • Free plugin with attractive features
  • Click based triggers
  • Exit-intent technology
  • Scheduling
  • Analytics
  • Forced  Interactions
  • AJAX Login Modals
  • Advanced theme builder 
  • Form builder integration
  • Advanced targeting options


  • Exit Intent and advanced triggering available in the premium version
  • No popup analytics


Both free and paid versions are available. The premium version starts from $16/month. 

  1. Ninja Popups

Ninja Popups is a popular and straightforward WordPress popup plugin. It has a vast email marketing integration. It also helps you to build simple popup forms using the visual drag and drop interface. The plugin team works on the plugin update frequently.  


  • Active developers team for frequent updates
  • Animations
  • User interactive popups
  • Completely Compatible
  • Drag and drop editor for easy interface
  • Animation to customize the popups
  • Mobile ready popups


  • No free version
  • Very basic targeting
  • Limited campaign options
  • Limited customization forms


Pricing starts from $26. 

Final Thoughts

And, here the comparison ends! 

Every WordPress popup plugin differs in its features and performance. Go for the plugin that worth the price you are paying. You can create milestones with the apt popup plugin for your website. 

The list of plugins helps you find the right popup plugin that fits your needs to grow your email list and boost the conversion rate. 


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