Boost your email marketing campaigns with HubSpot

by skristen | How-to, Useful Tools

The main idea behind a robust email marketing program is to create, optimize and personalize your marketing emails without spending on IT or designers. Tools like HubSpot can do that to perfection. It boosts your email through steady clickthrough rates, propelling people in your list to open your emails.

It helps in maximizing customer engagement with emails, which you automatically tailor to each recipient. You need to know that all email subscribers are real persons. Brands need to treat them like that. HubSpot helps you in creating beautiful emails without IT or designers.

  • You can quickly draft and send emails. The designs are professional and neat. You can display them perfectly across any system or device.
  • For starters, you can create goal-driven email templates. You can also choose from different templates in the HubSpot marketplace that can convert leads into sales.
  • It has an easy and smooth drag-and-drop editor. It customizes your layout, modifies your colors and content to match your brand, and adds images and calls-to-action.
  •  It propels your subscribers to open your emails and links when you tailor them to each customer/prospective client.

You can use the lifecycle stage of your email subscribers, list membership, or use any information in the concerned contact records to naturally and automatically produce the most relevant and compelling subject lines, attachments, links, content, and CTA.

The viability

This is a very popular tool for small businesses. Going by its own definition, “it’s an inbound marketing and sales tool helping companies to attract traffic, convert sales, and subsequently close customers.”

The proponents built the software for customers that are in control of their marketing process. Instead of disrupting the process, marketing must focus on luring them. Ever since its advent in 2004, the software has now expanded to prop up more than 37,000 firms and entail tools in several areas.

  • These areas are email, websites, SEO, marketing automation, landing pages, social media, and blogging and analytics.
  •  It’s an impressive assortment and Marketing Automation Insider states that HubSpot owns at least 42% share of the automation market of small brands, making it the leader of the circuit.
  •  When you focus on emails exclusively, HubSpot provides a range of services to its valued users. It offers them conveniently through its smooth email dashboard.
  • After you sign in and activate your email section, the tool takes you to the manage section.

In that section, you can create emails, navigate through archived, drafted, scheduled, or sent messages, and filter by email campaign or type. You can also search for specific emails there and export your mail information.

The section lets you view most recently created, edited, and sent emails with a solid performance summary. You can edit columns that display metrics like delivery rate and bounce rate. It also provides prompt access to more tools.

Understanding inbound marketing

HubSpot is a trend-setter in email marketing integration. Adding or integrating a range of marketing software tools and functionalities in one suite seems to be in vogue. Integration promises to reduce technical hassles, ensure seamless data management, and provide a better overview of the market and customer touchpoints.

Brands on social media are starting to add email software to their suite data and individual marketing management capacities. HubSpot bought Performable last year. The new features are just hitting the market. As you loop your email campaign with your Instagram followers you also need to ensure that your subscribers are clicking through them.

  • HubSpot recognizes the current and future needs of its clients. It’s quite interesting to note how they lay out their features and which taglines they implement in their email marketing product site/page.
  • This could include email capture and email segmenting or/and targeting.
  • The main aim is to create targeted lists of your marketed database. You can tailor beautiful emails that your customers click through or open. The tool will notify you once they do so.
  • Personalization is another crucial feature of this tool. You can use any field or segment from your CRM or marketing database.

Best practices of HubSpot

Today, brands tend to try many marketing software and email automation tools to measure their efficacy and efficiency, and choose the best one. Well, that’s fine and apt. As a business, you have that prerogative. The most common names in this regard are HubSpot, Marketo and Eloqua.

If you adopt certain HubSpot practices in your daily email marketing directive, you can see some impressive and promising improvements.

  • It all begins with consistent testing. After you write an email in HubSpot, go to the top of its window. Click on the “view as contact” button and select a contact/subscriber that you know will receive your email.
  • You can see where it swaps out your dynamic personalization modalities. Make sure the fields have a professional look.
  • Next, make sure you’re using the preview in the rest’s inboxes button. You do it for pulling up a dialog, where you can underline and select various email clients for testing your message.
  • After assessing the box adjacent to the email client, you want to test, you need to click on the “test my email now” button, before taking a break.
  • You need to know that the tool’s testing engine takes some time.
  • If you return within 15 minutes, the concerned tests need to run through. You can then immediately view the results.
  • Marketers can then open actual outcomes and renderings of your emails and what they will look like in every client folder.

Lastly, you need to ensure that you send a couple of test emails. HubSpot makes the process very easy. When you edit an email, select the test email button.

Some considerations

You need to encompass certain factors when deciding on an email automation tool. Before you start tools, you need to ask specific questions. Check how many contacts you currently have in your list. Affirm the number of emails you plan to send. Also, decide your email marketing budget as email software can be expensive.

Keep your current CRM in mind and determine what are the things you want to change.


ThemeKraft offers the opportunity to create content for us. Guest Post

0 Comments

Submit a Comment

Your email address will not be published.

More from the Magazine

Best Google Analytics Plugins for WordPress in 2021

If you want to understand the behavior of your website or blog visitors and from where they are coming to your site. You need analytics plugins that will help you to easily track the behavior of your website visitors & traffic resources.  If you are a...

Guest Posts and Pay For Submission on Themekraft

(Source) We have always claimed that we have an educative role in the community and because of that, we’ll share our procedures to manage Guest Posts. Also, if you want to implement a Guest Post or even a Pay for Submission method, this article may help you a great...

The Best WordPress Hosting Providers In 2021

It is imperative to choose the correct hosting for the benefit of your WordPress website. The hosting provider you choose determines the condition and performance of your WordPress site. Here lies a million-dollar question – how do you know which WordPress hosting...

Rich Snippets Guide: Why And How To Get Them

Rich snippets provide information in bold when you search for anything on search engines. The information that you see is mostly displayed alongside the title and description of the web page. The added information is the structured data. Rich snippets don't appear for...

12 Best WordPress Popup Plugin 2021 [Comparison]

How to choose the best WordPress Popup Plugin in 2021?  Comparison among the top WordPress Popup Plugins in 2021 OptinlyOptinMonsterBloom ThriveLeadsPopup BuilderIceGramElementor ProTrust PulseSumoMailOptinPopup MakerNinja Popups Final Thoughts Every website...

How to Build Links for Your Website and Get High Rankings

The website content contains clickable keywords which direct the masses to the other website. Successful and reputable websites have web pages with multiple backlinks. Check the quality of backlinking using a rank checker. When it comes to backlinks, then website...

How to Optimize WooCommerce Product Pages for Better Ranking?

After launching on September 27, 2011, WooCommerce product has 5 Million plus active installations now. The number of users is increasing daily. The reasons for the huge popularity of this platform are: Price: Totally free to use. If needed you can add paid...

4 Ways To Make Your WordPress Site Mobile-Friendly

Having a mobile-friendly WordPress site will help your website be Search Engine Optimised, which is a great deal when it comes to promotion and website success. Poor SEO won’t be your only concern if your site isn’t properly built- losing customers because of the poor...

7 Must-Have WordPress Payment Plugins for Your Online Store

Seemingly, WordPress has become a high-grade platform of choice for SMEs, enterprises, and online businesses to start their online store.  Choosing the appropriate WordPress payment plugins to integrate your online store is categorically crucial for...

How to Optimize Content for Featured Snippets?

Over the past years, Google has been changing its policies in the way it displays results to its users. If you want to drive more traffic to your site and want users to click on your content, showing up as a featured snippet in Google search will help. Google has been...
Ultimate Member Benefits

Ultimate Member Benefits

Know what are the benefits of Ultimate Member and enjoy its features. In this article you will know everything about this plugin.
How to speed up development

How to speed up development

Making any project a successful one requires planning. Each aspect like designing, building, and testing are important. Learn how to speed up development.
Share This