Boost your email marketing campaigns with HubSpot

by | Apr 7, 2020 | How To, Useful Tools

The main idea behind a robust email marketing program is to create, optimize and personalize your marketing emails without spending on IT or designers. Tools like HubSpot can do that to perfection. It boosts your email through steady clickthrough rates, propelling people in your list to open your emails.

It helps in maximizing customer engagement with emails, which you automatically tailor to each recipient. You need to know that all email subscribers are real persons. Brands need to treat them like that. HubSpot helps you in creating beautiful emails without IT or designers.

  • You can quickly draft and send emails. The designs are professional and neat. You can display them perfectly across any system or device.
  • For starters, you can create goal-driven email templates. You can also choose from different templates in the HubSpot marketplace that can convert leads into sales.
  • It has an easy and smooth drag-and-drop editor. It customizes your layout, modifies your colors and content to match your brand, and adds images and calls-to-action.
  •  It propels your subscribers to open your emails and links when you tailor them to each customer/prospective client.

You can use the lifecycle stage of your email subscribers, list membership, or use any information in the concerned contact records to naturally and automatically produce the most relevant and compelling subject lines, attachments, links, content, and CTA.

The viability

This is a very popular tool for small businesses. Going by its own definition, “it’s an inbound marketing and sales tool helping companies to attract traffic, convert sales, and subsequently close customers.”

The proponents built the software for customers that are in control of their marketing process. Instead of disrupting the process, marketing must focus on luring them. Ever since its advent in 2004, the software has now expanded to prop up more than 37,000 firms and entail tools in several areas.

  • These areas are email, websites, SEO, marketing automation, landing pages, social media, and blogging and analytics.
  •  It’s an impressive assortment and Marketing Automation Insider states that HubSpot owns at least 42% share of the automation market of small brands, making it the leader of the circuit.
  •  When you focus on emails exclusively, HubSpot provides a range of services to its valued users. It offers them conveniently through its smooth email dashboard.
  • After you sign in and activate your email section, the tool takes you to the manage section.

In that section, you can create emails, navigate through archived, drafted, scheduled, or sent messages, and filter by email campaign or type. You can also search for specific emails there and export your mail information.

The section lets you view most recently created, edited, and sent emails with a solid performance summary. You can edit columns that display metrics like delivery rate and bounce rate. It also provides prompt access to more tools.

Understanding inbound marketing

HubSpot is a trend-setter in email marketing integration. Adding or integrating a range of marketing software tools and functionalities in one suite seems to be in vogue. Integration promises to reduce technical hassles, ensure seamless data management, and provide a better overview of the market and customer touchpoints.

Brands on social media are starting to add email software to their suite data and individual marketing management capacities. HubSpot bought Performable last year. The new features are just hitting the market. As you loop your email campaign with your Instagram followers, you also need to ensure that your subscribers are clicking through them.

  • HubSpot recognizes the current and future needs of its clients. It’s quite interesting to note how they lay out their features and which taglines they implement in their email marketing product site/page.
  • This could include email capture and email segmenting or/and targeting.
  • The main aim is to create targeted lists of your marketed database. You can tailor beautiful emails that your customers click through or open. The tool will notify you once they do so.
  • Personalization is another crucial feature of this tool. You can use any field or segment from your CRM or marketing database.

Best practices of HubSpot

Today, brands tend to try many marketing software and email automation tools to measure their efficacy and efficiency, and choose the best one. Well, that’s fine and apt. As a business, you have that prerogative. The most common names in this regard are HubSpot, Marketo and Eloqua.

If you adopt certain HubSpot practices in your daily email marketing directive, you can see some impressive and promising improvements.

  • It all begins with consistent testing. After you write an email in HubSpot, go to the top of its window. Click on the “view as contact” button and select a contact/subscriber that you know will receive your email.
  • You can see where it swaps out your dynamic personalization modalities. Make sure the fields have a professional look.
  • Next, make sure you’re using the preview in the rest’s inboxes button. You do it for pulling up a dialog, where you can underline and select various email clients for testing your message.
  • After assessing the box adjacent to the email client, you want to test, you need to click on the “test my email now” button, before taking a break.
  • You need to know that the tool’s testing engine takes some time.
  • If you return within 15 minutes, the concerned tests need to run through. You can then immediately view the results.
  • Marketers can then open actual outcomes and renderings of your emails and what they will look like in every client folder.

Lastly, you need to ensure that you send a couple of test emails. HubSpot makes the process very easy. When you edit an email, select the test email button.

Some considerations

You need to encompass certain factors when deciding on an email automation tool. Before you start tools, you need to ask specific questions. Check how many contacts you currently have in your list. Affirm the number of emails you plan to send. Also, decide your email marketing budget as email software can be expensive.

Keep your current CRM in mind and determine what are the things you want to change.

ThemeKraft offers the opportunity to create content for us. Guest Post

0/5 (0 Reviews)


Submit a Comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More from the Magazine

How to Customize Your WooCommerce Product Page in 2022

If you’re in the e-commerce business and using WooCommerce to build your store, a good product page is essential in getting your customers to talk about your brand. Furthermore, customizing your product page will have your revenue soaring! Why Exactly is a...

8 Reasons Why WordPress Platform Remains Important for Digital Marketing in 2022

The open-source content management system WordPress currently powers 43% of all websites on the internet. That makes WordPress platform by far the most popular CMS globally, so it’s pretty clearly doing something right. If you’re looking for ways to make your digital...

3 Easiest Ways to Make Your WooCommerce Site Mobile-Friendly

3 Easiest Ways to Make Your WooCommerce Site Mobile-Friendly     If you own a WooCommerce site in 2022 and that site is not mobile-friendly, it is bad news. This is a blatant truth.   The competition in the industry is too high in today’s date and when...

3 Tips for Working With Digital Photos

So you’ve taken a bunch of great digital photos during a vacation, event, or outing, but they don’t look as good on the screen as they looked in your head. How do Instagrammers make their photos look great? Are they just stellar photographers? Not...

E-commerce Website Design: Top 10 Ecommerce Design Trends You Need To Know In 2022

Shopping has changed immensely because of the pandemic. People opt to shop online, and when your website is not ready for your customers, your business will fail.  Web design is your first line of offense; that’s why e-commerce stores these days need to focus on...

Top Pros And Cons of Native Vs Hybrid App Development in 2022

Native apps are apps intended to run on a specific OS, while Hybrid apps show elements of both a native app and a web app. The fundamental difference between these two apps is that the primary kind can be created across all stages, though the production of the native...

Benefits of Virtual Reality in WordPress Design and Development

Since the introduction of groundbreaking technologies such as Virtual Reality and AR, the world of web design has undergone a dramatic change. Major automotive brands, gaming brands, healthcare and education programmes have been the early adopters of these...

Why Digital Marketing Will Be An Important Asset For Any Startup Company In 2022

With new start-ups and brands launching each day, start-ups and new brands consequently have to compete with companies and their marketing campaigns that have been running for years. For start-ups to taste success, for instance, they have to market efficiently and...

10 Tips to Optimize Your WooCommerce Website

When we talk about e-commerce platforms, WooCommerce is considered a preferred choice for techies. It is very simple and easy to set up a WooCommerce site. You just need to simply purchase a domain, add the WooCommerce extension then utilize some tips to optimize your...

10 of the Most Important E-Commerce Trends You Need to Know in 2022: A Helpful Guide

The year 2021 brought many developments and challenges for retailers. The industry experienced advancements in technology, while simultaneously being hit with shipping and supply chain issues. The COVID-19 lockdowns forced retailers to become more innovative to reach...

15 Best Donation Plugins For Accepting Charity & Funds

Are you looking for suitable WordPress or WooCommerce-enabled donation plugins? Many plugins in the online marketplace enable you to accept online donations using your WordPress or WooCommerce-enabled site. Using donation plugins on your website is an effective and...

Top 5 Reasons to Choose Custom WordPress Development Over Theme

If you are considering having a website for your business, several questions might come to your mind. How do we develop it? Do we need to outsource website development services? How much does it cost? What platform to choose for the development? Though all of the...

Image SEO best practices for WordPress websites

Google search is one of the main traffic drivers for many websites. However, image search is gaining traction and is more relevant across different industries like photography, videography, e-commerce, entertainment, etc. In this article we’ll talk about Google image...

Is WordPress a good blogging platform?

WordPress has become one of the most important platforms for people all around the world. Being used by approximately one-third of the world’s population, it tops the most loved platforms for blogging with thousands of people adopting it as their first choice...

How is on-demand mobile app development changing the face of business?

Smartphones are the most potent and pervasive technological devices around us. Consumers connected businesses through their smartphones, where mobile apps allow them to get almost anything at the flick of a finger. Mobile apps, are also a way for businesses to connect...

The Ultimate Guide on Web Application Architecture

Learn the basics of web app architecture. In this post, you can find web application architecture types, components, and ways to create web app architecture.  Starting a new web project, you should pick the right architecture. It determines all the logic of app...

Digital Marketing: Use These Hacks to Boost Your Leads in 2021

Image (Source) Introduction  One thing the 2020 year has taught us is that it is never too late to grab new opportunities to sustain your business. COVID-19 pandemic has given an immense rise to online platform usage. It helps the businesses to continue their leads...

Deprecated Plugins on Themekraft

(Source) In a normal company’s lifespan, a lot of work is done, customers are acquired, and problems are surpassed. Also, many products are launched, and because of that many times, some of those products get left behind by time, technological advances, replaced...

Web Development Strategies for an Outstanding Site

Did you know that 59.5% of the entire world population uses the internet daily? Of this, about 92.6% use mobile devices to access the web. These people are using the internet to find products and services, connect with friends, work, and for entertainment. For any...

Lifetime Deals

Lifetime Deals or LTD is one of the most popular of many ways to sell your digital products in the SaaS industry. Subscriptions, standalone for free, and charge for some functionalities, Bundles, Addons, etc  While the subscriptions and the add ons have been around...

Best Google Analytics Plugins for WordPress in 2021

If you want to understand the behavior of your website or blog visitors and from where they are coming to your site. You need analytics plugins that will help you to easily track the behavior of your website visitors & traffic resources.  If you are a WordPress...

5 Hottest Trends of PHP Development in 2021

Quick Summary: With the latest updates in modern technology and trends, web development is also evolving and gaining continuous popularity over the past few years. Tech and non-tech businesses are searching for the new  PHP web development trends for developing a...

WordPress Security: How to Protect Your Website and Be Safe

Many site owners often complain that WordPress security sucks. Usually, this line of thinking stems from WP being an open-source platform thus being more vulnerable to external attacks. But, how true is that? Is WP secure? The truth is – YES. It is secure. It’s...

Guest Posts and Pay For Submission on Themekraft

(Source) We have always claimed that we have an educative role in the community and because of that, we’ll share our procedures to manage Guest Posts. Also, if you want to implement a Guest Post or even a Pay for Submission method, this article may help you a great...

Our Products

Share This