Creating high-value content depends fundamentally on knowledge related to various aspects, such as your niche, your brand, interests, among others.
In this article we are going to share the 5 keys to create valuable content with which you can attract potential customers.
Key # 1: Determine the profile of the ideal customer
This means that you must know your customers because if you are not clear about who the content is aimed at, it will be difficult to produce high-value content.
Remember that the value is for your customers, the content should focus on them. If you have collaborators who create content, you need to make sure they understand who is the ideal client for your brand. Take the time to define the characteristics that people who have been interested in your products or services have, this is how you can ensure that the production of content is of high value and, therefore, leads to conversions.
Key # 2: Know the most common objections of your potential customers
We remain focused on your customers, because they are the recipient of all the content you produce, or should be. In this sense, it is important that you take into account the objections that they may put to your products or services.
High-value content will not focus on selling to them, be aware of this detail, but on objections because you must attack them, address them, solve them, and do it from a persuasive tone with the content. This is one of the most important keys to creating valuable content.
So keep in mind that customer questions, concerns, and objections are the best inspiration for creating valuable content. This is how you will also prepare your potential customers so that when they know your offer they are ready to buy.
Key # 3: Know your competition
We have reached the point where your competence is important. Knowing her will also give you an opportunity. You should always differentiate yourself from the competition, so knowing it should not lead you to imitate it.
What you need to know is what is working for you and what is not working for you. Once you have this information, you can generate content that makes your target audience look at your brand.
In this sense, you should study your direct competition, the one that competes in the same market niche, that is directed to your ideal client.
Key # 4: Create a content plan
With the information that you have collected up to this key, what you have to do is create a content plan. Creating content on a whim, or on impulse, makes your marketing actions less effective.
You must focus on one objective, and make sure that all the content you produce or that your collaborators produce meets that objective. Keep in mind that without objectives you have no north, without planning there are no effective actions.
Plan what you need to publish, how often, through what channels, and once you have everything well defined, start with the action.
Key # 5: Keep feeding your content base
When executing the action plan, don’t think it all ends. Creating valuable content should become a cycle, you need your potential customers to always be reading new content so that they can also get closer to the brand.
Content can act like a magnet, constantly attracting potential customers, and reinforcing the mind and action of those who have already become a customer.
Content will help you build loyalty, and that will allow you to enjoy a greater return on investment, because you will not need new strategies for a loyal customer, but rather continue presenting yourself with content that helps them understand different ways to take advantage of your products or services.
With these 5 keys to create valuable content you can make your brand achieve a higher degree of visibility, and thus enjoy better results, all thanks to content marketing.
What you will need in addition to this knowledge are tools that help you automate the entire process, that way your actions will be more powerful and you will be able to meet the objectives you have set for yourself.
If you want to know special tools for content generation and process compliance with less effort, click on the link
ThemeKraft offers the opportunity to create content for us.
Guille is passionate about creating WordPress solutions. He have 12 years of experience in different technologies and languages. He is an entrepreneur of pure strain! He likes new challenges and shares his knowledge with everyone.